We provide authentication and risk management services to business such as auction houses, and individuals such as investors & collectors.
We have partnered up with Australian tech company Cellr, who have developed solutions that enhance the Wineries & Distilleries ability to protect their brand in today’s markets. Producers now the ability to identify their legitimate products anywhere, anytime. Cellr has created a world first solution that embeds itself directly into the bottling processes. Using non line of sight readability, they capture each bottle as it passes down the bottling line. This in turn creates a digital “birth certificate” that becomes your immutable record for protection. Top it all off with their tamper-proof design and you can see why this is a wine capsule capable of amazing things. Combine this unprecedented capsule with a software platform that utilises modern day encryption, and you have the ability to truly protect your brand.
Combining the Cellr platform with the Near Field Communication (NFC) built into their lids and labels, you can unlock endless opportunities to engage with your consumers.
Cellr’s platform is 100% dedicated to wineries, rather than trying to shoe horn wine marketing into existing tools. They know how expensive it can be to build your own digital tool kit, so why not use theirs over time at a fraction of the cost. Imagine what you could do if each and every bottle had the ability to speak directly to the consumer. Now you can unlock marketing content like never before.
By connecting consumers directly with your content to create a memorable first point of contact, this technology enables a simplified virtual relationship building strategy. Activate campaigns like giveaways, competitions, loyalty programs, virtual tasting bookings, video, social media integrations…the list goes on.
Want to run an instant win competition (think Willy Wonka’s golden ticket), sorted. Want to book them in for a virtual tasting you have happening soon, done. Want to give consumers special content that can only be accessed when they buy a bottle of your wine? Easy.
Your message becomes crystal clear at every point along the supply chain. Whether your wine is being pitched to an overseas distributor, or picked up by a consumer in a bottle shop, you can be confident that your message hasn’t become muddled down the line. This means you tell the story of your label, the provenance of the wine and it’s respective tasting notes every time it changes hands.
You can also target wine drinkers in specific cities, with specific content. Want the good folk of London to hear from your winemaker? Want Chinese consumers to see what their favourite online influencers have to say about your wine? How about a message to sign up for your Vintage 2020 event aimed at local consumers? Or even a national competition to visit your Cellar door? This can all be done on an ongoing basis from the comfort of the Cellr portal.